alphanumeric codes as promotional codes
Product Identification Technologies

Promotional codes, Part 2: How to make alphanumeric codes work for your promotions

When it comes to driving in-store purchase, the power of on-pack promotions is unmatched by most marketing tools. Marketers have long used on-pack promotions to boost short-term sales, generate brand loyalty and awareness, and reward purchasers. In Cracking the promotional code: Part 1, I talked about the benefits that Quick Response (QR) codes bring to […]