There is always such a big build up to the biennial Auspack PLUS, then the huge amount of effort that goes into the show, that it’s nice to reflect on it all after the breathing space of a month or so.
So what worked? And what was popular?
Well, new technologies in coding and labelling, interest in demonstrations, the ever-popular Chameleon Bar as a networking point, the 1,000th FOX IV LPA sale, and announcing three lucky iPad winners, were just some of the highlights for us at Auspack PLUS this year.
The place for new technologies
We chose to launch several new products in Australia at the event because it is Australasia’s leading tradeshow. Auspack draws a large cross-section of the manufacturing industry, who come because they’re interested in new, innovative and unique solutions to evaluate for their own packaging or processing lines.
The three new technologies we launched were:
- a linerless Label Printer Applicator (LPA), the Avery 81x LPA
- the Viacode L-Series (high-resolution thermal inkjet printer) and
- Linx TJ725 (also a hi-res thermal inkjet printer)
We were also very proud to celebrate our long-term relationship with globally leading LPA innovator, FOX IV, having a special custom-built LPA on the stand to celebrate our 1,000th FOX IV LPA installation in the Australian market.
Rick Fox, President and CEO of FOX IV Technologies Inc., came out to visit Auspack, and spent some time on the stand with us. He said the milestone culminated the strong relationship between FOX IV, Matthews and Australia’s packaging industry.
In his words, FOX IV could manufacture “the best products in the world, but we would not be successful if we didn’t have distributors with the technical skills and the customer focus that Matthews provides in Australia — Matthews Australasia is without question our best distributor; worldwide”. They’re words that we were very proud to hear.
Advancements for manufacturers
Avery 81x LPA eliminates an entire waste stream — and disposal costs — as well as expensive silicones and liner materials, energy and assets from traditional labelling.
And it’s the same story for our other recent launches that we also showed at Auspack. The Linx CJ400, for example, uses up to 40% less ink and 33% less solvent, is easily portable and has true do-it-yourself serviceability.
As always, our developed-in-Australia, award-winning, networking software, iDSnet (Enterprise, Manager and Express variations), also drew a lot of attention. (Indeed iDSnet won the APPMA Design Achievement Award at AUSPACK 2011.)
And the winners are…
We also gave away an iPad to each of three lucky people on the first three days of the show. The winners have all received their iPads — and have hopefully kept them for their own use (and not had to hand them over to children!).
Congratulations to all and thank you everyone for your support at Auspack PLUS.
In the photo: (L-R) Lester Nichol, Managing Director of Matthews Australasia; Mark Dingley, General Manger — Operations, for Matthews Australasia; and Rick Fox, President, FOX IV Technologies, Inc. with the 1,000th LPA at Auspack PLUS 2013, Sydney, Australia.