Pack size innovation
Global Manufacturing

Up-size or down-size: are you innovating with pack size to encourage sales growth?

200ml, 300ml, 375ml, 385ml, 600ml, 1.25-litre, 2-litre.. Take a stroll down the soft drink aisle in your local supermarket and you can’t help but notice that Coca-Cola has every size covered. Consumers “on the go” can choose from the 200ml, 300ml slim can and 330ml glass bottle, as well as its 600ml bottle and 375ml […]