Message on a bottle: how a fast-growing water bottler fixed its coding
Wet Fix is natural spring water company, based at Staplyton on Queensland’s Gold Coast. The fast-growing operation has its own Mountain Dew label (using deep-spring water from Mount Tamborine), which it mainly sells to distributors. However, the bulk of its business is contract packing — servicing 200-plus customised labels. But while business was booming, the faint […]