AUSPACK is done and dusted for another two years. Read on to re-live the experience or catch up on what you missed.
AUSPACK 2019 brought four MASSIVE days of industry networking and new ideas, innovations and technologies.
According to the organisers, the event was “the biggest, best and most successful show in its 34-year history, with visitor numbers higher than ever before”.
With so much to see and experience, you might have missed some big news from right here at Matthews Australasia.
Read on forthe lowdown:
Our new brand is live
Unless you’ve been hiding under a rock, you’ll already have noticed we’re rebranded. It was only fitting to make the milestone announcement on day one of AUSPACK, the most important event in our calendar.
The most noticeable and symbolic part of our rebrand is found in our logo. Our well-known chameleon icon has a bright, bold new look, symbolising how we are adapting to the Australian manufacturing industry.
Our CEO Mark Dingley explained at AUSPACK, “Since we introduced the Chameleon brand in 2000, it’s become synonymous with integration, quality products and support – the three foundations of our business. The Chameleon is also a highly intelligent creature, and around the same time we introduced ‘Intelligent Identification’ as our tagline.”
One of the Chameleon’s unique characteristics is adaptability; its ability to seamlessly make changes to reflect its environment.This represents Matthews’ ability to adapt to the marketplace and customers’ changing needs.
Mark said, “To represent who Matthews is, now and into the future, it was important to us not to toss the Chameleon out and begin again, but to ‘adapt the adapter’. Symbolically for us, and as a message to the market, that’s powerful. Matthews is always adapting to the Australian manufacturing industry.”
What does Matthews’ rebrand mean for you?
As Mark explained, “This is not simply a brand change and a decorative logo for us; this represents yet another step, another change in recognising – and more importantly responding to – the way our customers interact with Matthews today and in the future on a digital level from both a sales and service response.”
New customer tools and website
Our rebrand goes beyond a new logo to an extensive range of new customer tools, including a new website, brochures, training videos and customer case study videos.
We’re especially proud of our new website. It’s packed full of helpful new resources and information, with a clean design that makes it easier than ever to find exactly what you need.
Check out the highlights:
- Find out everything you need to know about our 24/7 support in our Care pages.
- Watch our new customer video case studies, including Jim’s Jerky, Chobani Australia, and more.
- See a hand-picked selection of our most popular products and get an overview of our solutions.
Kodak + Matthews announce a strategic alignment
Another exciting announcement was on our formal partnership with Kodak Enterprise Inkjet Systems Division.
Through this alignment we will provide high-speed digital inkjet printing capabilities to the Australian and New Zealand packaging, labelling and printing markets, offering digital printing speeds that are up to four times faster than existing digital inkjet technologies.
Combined with our in-house iDSnet software capabilities, these increased solutions for brand owners promise superior consumer engagement, promotional and authentication opportunities, as well as a range of other benefits that come with Kodak’s unique inkjet technology, which is specifically designed for the packaging industry.
“We’re really excited about this partnership because it gives us another string to the bow in terms of intelligent identification: high-speed digital printing, in particular for promotion and serialisation, for brand owners to take promotion to a new level with high speed, flexibility and speed to market,” Mark told PKN at AUSPACK.
Innovation on the Matthews stand
We once again had a range of award-winning technology on display, along with new solutions to meet evolving customer needs.
In addition to showcasing solutions from many of our long-term technology partners, we gave visitors the chance to try out the innovative dashboard by one of our newest technology partners, OFS.
At AUSPACK, visitors could see first-hand how the solution delivers a seamless connection between iDSnet and the dashboards and reporting systems produced by OFS.
Other technologies featured on our stand included:
- All-in-one checkweigh and metal detector unit
- Matthews’ SSCC solution, our GS1-compliant solution
- Compact 600 in-line label applicator
All equipment on the stand was run from one centralised location: our iDSnet product code management software.
And that’s a wrap!
With AUSPACK over for another two years, we want to thank everyone who visited us at the event and also our customers and partners for their support in our journey.
If you didn’t get a chance to say hello and are interested in what we can offer, don’t wait another two years – get in touch today.
Browse our brand-new resource library.