Message on a bottle: how a fast-growing water bottler fixed its coding

bottle coding

Wet Fix is natural spring water company, based at Staplyton on Queensland’s Gold Coast.

The fast-growing operation has its own Mountain Dew label (using deep-spring water from Mount Tamborine), which it mainly sells to distributors. However, the bulk of its business is contract packing — servicing 200-plus customised labels.

But while business was booming, the faint or missing bottle coding was a headache.

Packaging changes meant they could no longer print and apply an adhesive label to shrink wrap, so they needed another solution; while on a third line, they had a — by all accounts rather ancient — hot-foil system.

The whole lot needed upgrading to remove the downtime hassles, plus give a professional-looking result.

How did they do it?

We set up two Linx CJ400 continuous inkjet (CIJ) coders and a 30watt eSolarMark laser, to go with their existing small DOD inkjet carton coder from us.

See how:

  • professional the result looks
  • they’ve maximised warehouse space
  • they can offer customers extra promo labelling, and
  • they’ve slashed manual QA

custom Wet Fix water bottle coding

Find out how Wet Fix natural spring water company fixed its bottle coding issues here.

And here are 5 beverage trends you need to know. You may also find this blog highlighting 2015 global packaging trends interesting.

Trent Munro

Trent Munro

Manager – Strategy & Business Development at Matthews Australasia
Trent Munro is an accomplished business strategist, marketing innovator and speaker specialising in business development and optimisation. Over the past 15 years, he has worked across a range of blue-chip and medium enterprises including Goodyear Automotive, Clariant, Corona Manufacturing and Matthews Australasia. Trent holds a range of postgraduate and graduate qualifications in Commerce, Psychology, Project Management and Science. At Matthews Australasia, he has overseen market development locally and abroad, launching class leading traceability and automation technologies across manufacturing, healthcare and logistics.

by Trent Munro

Trent Munro is an accomplished business strategist, marketing innovator and speaker specialising in business development and optimisation. Over the past 15 years, he has worked across a range of blue-chip and medium enterprises including Goodyear Automotive, Clariant, Corona Manufacturing and Matthews Australasia. Trent holds a range of postgraduate and graduate qualifications in Commerce, Psychology, Project Management and Science. At Matthews Australasia, he has overseen market development locally and abroad, launching class leading traceability and automation technologies across manufacturing, healthcare and logistics.

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