Wet Fix is natural spring water company, based at Staplyton on Queensland’s Gold Coast.
The fast-growing operation has its own Mountain Dew label (using deep-spring water from Mount Tamborine), which it mainly sells to distributors. However, the bulk of its business is contract packing — servicing 200-plus customised labels.
But while business was booming, the faint or missing bottle coding was a headache.
Packaging changes meant they could no longer print and apply an adhesive label to shrink wrap, so they needed another solution; while on a third line, they had a — by all accounts rather ancient — hot-foil system.
The whole lot needed upgrading to remove the downtime hassles, plus give a professional-looking result.
How did they do it?
We set up two Linx CJ400 continuous inkjet (CIJ) coders and a 30watt eSolarMark laser, to go with their existing small DOD inkjet carton coder from us.
- professional the result looks
- they’ve maximised warehouse space
- they can offer customers extra promo labelling, and
- they’ve slashed manual QA
Find out how Wet Fix natural spring water company fixed its bottle coding issues here.
And here are 5 beverage trends you need to know. You may also find this blog highlighting 2015 global packaging trends interesting.
Trent Munro
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