Packaging, whether it’s primary, secondary or tertiary has far more of a job to do that just convey your product to the end customer. From the manufacturing plant to the retailer shelf, packaging is a great opportunity to ensure your product quality, promote your brand and, or course, sell your product.
Interestingly, of the $10.5 billion worth of packaging that’s produced in Australia, the food & beverage sector uses some 65-70%.
The link below leads to an infographic that takes you through what’s important in the design considerations from each of the viewpoints of manufacturing, business, the supply chain and brand & marketing — including the consumer and business perspectives.
And, as we say, if your packaging ends up in the recycle bin, it’s “worked”!
To ensure your packaging does indeed to its job, consult a professional with knowledge in each processing area — including the all-important final impact on the person who chooses it off the shelf.