If your packaging hits the recycle bin, it’s a great result

Recycle your packaging

Packaging, whether it’s primary, secondary or tertiary has far more of a job to do that just convey your product to the end customer. From the manufacturing plant to the retailer shelf, packaging is a great opportunity to ensure your product quality, promote your brand and, or course, sell your product.

Interestingly, of the $10.5 billion worth of packaging that’s produced in Australia, the food & beverage sector uses some 65-70%.

The link below leads to an infographic that takes you through what’s important in the design considerations from each of the viewpoints of manufacturing, business, the supply chain and brand & marketing — including the consumer and business perspectives.

And, as we say, if your packaging ends up in the recycle bin, it’s “worked”!

To ensure your packaging does indeed to its job, consult a professional with knowledge in each processing area — including the all-important final impact on the person who chooses it off the shelf.

To view full infographic, click below!

Matthews packaging considerations

Matt Nichol

Matt Nichol

Key Account Manager at Matthews Australasia
Matt is a laser marking expert and has in-depth knowledge of product ID technologies. He is a regular at international trade shows like Pack Expo and is constantly looking at emerging trends and technologies.
Matt Nichol

by Matt Nichol

Matt is a laser marking expert and has in-depth knowledge of product ID technologies. He is a regular at international trade shows like Pack Expo and is constantly looking at emerging trends and technologies.

One thought on “If your packaging hits the recycle bin, it’s a great result

  1. Victor says:

    Good article Matt! I agree with you 100% “From the manufacturing plant to the retailer shelf, packaging is a great opportunity to ensure your product quality, promote your brand and, or course, sell your product.” Great Job on the info-graphic! Packaging from the consumer’s point of view is a requirement, however packaging from environment’s point of view is equally important. Using packaging machines that use less energy saves our resources and our money.

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