Mitigating Risk and Building Brand Trust in Australia’s Dairy Industry
Identifying challenges and risks in Australia’s dairy processing industry.
Understand market and consumer trends and learn risk-mitigation strategies to address brand protection.
Dairy is Australia’s third-largest rural industry, behind wheat and beef, worth $13 billion across farm-gate, manufacturing and export.
Australia’s fresh milk market is dominated by a few major processors, with several smaller processors having strong brands and local customer loyalty. Changes in the domestic fresh milk market are reflected by the major supermarkets’ increased dominance and the strong growth in their private label sales — helped particularly with the $1/litre milk.
The industry faces several challenges including:
- short shelf-life of fresh milk
- supply chain issues
- increasing market share consumption domestically
- maintaining the highest quality goods
This application paper presents risk-mitigation strategies to combat these issues.